Privacy Policy

Simhachalum Villas by Achal Developers
Last updated: May 2025  |  RERA: PRM/KA/RERA/1251/308/PR/250325/007618

1. Information We Collect

Information you provide directly

• Full name
• Phone number / mobile number
• Email address
• Location / city of residence
• Budget range and property preferences
• Any messages or queries submitted through our forms

Information collected automatically

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and referring URL
• Clicks and interactions with website elements
• Cookie identifiers (see Section 7 – Cookies & Tracking)

Information we do NOT collect

• Aadhaar number, PAN, or government IDs
• Bank account or financial information
• Religion, caste, political opinion, or health data
• Biometric or sensitive personal data

2. How We Use Your Information

• Responding to your property enquiries and scheduling site visits
• Sending project updates, offers, and relevant communications via call, SMS, WhatsApp, or email
• Providing customer support and follow-ups
• Improving our website experience and marketing effectiveness
• Running targeted advertising campaigns on Google, Meta (Facebook & Instagram), and other platforms
• Complying with legal and regulatory requirements under RERA, IT Act, and applicable laws

3. User Consent

By submitting your contact information through any form on this website, you explicitly consent to:

• Being contacted by Achal Developers or its authorised representatives via phone, WhatsApp, SMS, or email
• Receiving project updates, payment plans, promotional offers, and event invites
• Your data being used for advertising purposes as described in Sections 5 and 6 of this policy
• This consent overrides any DND / NDNC registration you may have with TRAI

You may withdraw consent at any time by emailing info@achaldevelopers.com.

4. Data Sharing & Third Parties

We may share your information with the following trusted parties strictly for purposes related to your property enquiry:

• Channel partners and authorised sales agents — to facilitate site visits and consultations
• Technology service providers — hosting, CRM, email delivery, and analytics tools
• Advertising platforms — Google LLC and Meta Platforms Inc. (for ad targeting and measurement; see Sections 5 & 6)
• Legal & regulatory authorities — when required by law, court order, or RERA compliance

All third-party providers are required to handle your data securely and only for the specified purpose.

5. Google Ads & Google Analytics Compliance

We use Google Ads and Google Analytics to measure website traffic and serve relevant advertisements. This involves:

• Use of the Google Analytics tracking tag to collect anonymised usage data
• Use of Google Ads conversion tracking to measure ad effectiveness
• Use of Google Remarketing — your visit may result in our ads appearing to you on Google's Display Network and YouTube
• Google may use cookies to serve ads based on your prior visits to our site

Our Google Ads campaigns comply with Google's Advertising Policies including:

• No misleading claims, false urgency, deceptive pricing, or misrepresentation
• No hidden data usage or policy circumvention
• Fair housing compliance — no targeting or exclusion based on religion, caste, gender, or disability
• Accurate representation of project status, RERA registration, and pricing

Opt out of personalised Google ads at adssettings.google.com.

6. Meta (Facebook & Instagram) Ads Compliance

We use the Meta Pixel (Facebook Pixel) on this website. The Meta Pixel is a piece of code that:

• Tracks actions on our website (page views, form submissions, button clicks)
• Allows us to show targeted ads to you on Facebook and Instagram
• Enables Custom Audiences — your contact details may be uploaded to Meta to serve you relevant ads, or to find similar audiences (Lookalike Audiences)
• Measures conversion performance of our Meta ad campaigns

Meta Ads Policy Compliance

• No discriminatory targeting — we do not target or exclude based on religion, caste, gender, age, disability, family status, or national origin
• Special Ad Category – Housing — all real estate ads are run under Meta's Housing Special Ad Category, which restricts targeting by age, gender, and zip code to ensure fair housing compliance
• Accurate claims — all pricing, availability, and project details shown in ads are truthful and RERA-compliant
• Clear advertiser identity — all ads clearly identify Achal Developers as the advertiser
• Landing page consistency — ad content matches what is shown on our website
• No false urgency — we do not use fake countdown timers or false limited-offer claims

Meta Data Usage

By submitting your details, your contact information (name, phone, email) may be:

• Used to create a Custom Audience on Meta to show you relevant property ads
• Used to create a Lookalike Audience to reach users with similar profiles
• Matched against Meta's user database using hashed (encrypted) data — your raw data is never sent to Meta directly

Opt out of Meta personalised ads at facebook.com/ads/preferences or through your Facebook / Instagram app settings.

7. Cookies & Tracking Technologies

• Essential cookies — required for the website to function correctly
• Analytics cookies — Google Analytics, to understand how visitors use the site (anonymised)
• Advertising cookies — Google Ads and Meta Pixel, for ad targeting and conversion tracking
• Preference cookies — to remember your choices

You can control or delete cookies through your browser settings. Disabling cookies may affect website functionality and ad personalisation.

8. Data Retention

• Enquiry data — retained for up to 3 years after your last interaction, or until you request deletion
• Analytics data — retained in anonymised form for up to 26 months (Google Analytics default)
• Legal records — retained as required by RERA, IT Act, or applicable Indian law

9. Data Security

• HTTPS encryption for all data transmission
• Secure server infrastructure with reputable hosting providers
• Access controls — only authorised personnel can access enquiry data
• Regular security reviews of systems and processes

In the event of a data breach, we will notify affected individuals as required by law.

10. Your Rights (DPDP Act 2023)

Under the Digital Personal Data Protection Act, 2023 and applicable Indian law, you have the right to:

• Access — request a copy of your personal data we hold
• Correction — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data (subject to legal obligations)
• Withdrawal of consent — opt out of marketing communications at any time
• Grievance redressal — raise a complaint with our Grievance Officer (see Section 12)

To exercise any right, email info@achaldevelopers.com.

11. Fair Housing & Ethical Advertising

• We do not target or exclude individuals based on religion, caste, gender, disability, family status, nationality, or ethnicity
• All ad targeting is based on interest, location, and income indicators only
• All project representations are truthful and RERA-compliant across all platforms

12. Grievance Officer

We will respond to grievances within 30 days of receipt.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised date. We encourage you to review this policy periodically.

14. Contact Us

• Email: info@achaldevelopers.com
• Phone: +91 74060 40123
• Website: premiumvillainbangalore.com